KCB CREATIVE
Where Your Brand Story and Your Marketing Strategy Finally Get On the Same Page.
I help founders and teams stop “just posting” and start telling stories that build community, grow revenue, and actually sound like them. Strategy, content, and creative direction — all from one studio that cares about the craft.
We Are Award-Winning Creative Strategists. Storytellers. Artists. Brand Partners.
About Us:
Built for Brands that want Meaningful Marketing.
Unlike most marketing agencies that promise vague results and cater to arbitrary KPIs without strategic backing, KCB Creative is built for brands that want their marketing to actually mean something. We don’t chase trends or appease algorithms. We don’t put out content that is “good enough.” And you’ll never hear us recommend pouring thousands of dollars into paid ads. With KCB Creative, you get an expert strategic partner who works with you to build your brand into an institution, complete with a loyal community of followers and customers.
LETTER FROM OUR FOUNDER
Meet Our Expert & Founder
Hi, my name is Kaylee Campbell Burton, and I’m the Founder of KCB Creative. I’ve been in the marketing world for nearly two decades now, and in that time, I’ve watched brands chase trends and settle for mediocre work over visionary work more times than I can count. All I can say is, bless their hearts, because I know, from firsthand experience, that trends and fast work, don’t work and don’t last.
That’s why I created KCB Creative. I wanted to create, not just another marketing agency, but a creative studio where strategy and storytelling intertwine to create meaningful, artistic marketing that builds brands into trusted institutions and firmly establishes them in the cultural conversation.
So, if you’re looking for marketing strategy that makes sense, creative that connects, and a partner who cares about your brand’s story as much as you do — Welcome! You’re in the right place.
Kaylee Campbell Burton
Founder, MBA, Fractional CMO & Brand Storyteller
Kaylee’s work has appeared in:
These organizations are a sampling of where my my work has been featured and/or published, and do not represent an endorsement.
Kaylee’s Qualifications
I’ve basically lived my adult life in marketing and publishing, bouncing between in‑house teams, agencies, and my own studio. This means I’ve seen how things work (and break) from the inside, not just from the outside looking in.
16+ years in marketing and publishing leadership roles
8+ years in leadership/department head positions
Experience across startups, agencies, and established organizations
Built KCB Creative to blend strategy, storytelling, and hands-on content work
I love pretty creative, but I love “this campaign actually worked” even more. My favorite projects are the ones where we can point to real numbers and say, “Yep, that moved the needle.”
Led strategies that increased leads by up to 64% for clients
Helped double website traffic and significantly grow social engagement
Rebranded visual identities to improve cohesion and recognition across channels
Built content systems (not just one-off campaigns) that keep performing over time
I don’t do the work for the awards, but it’s nice when the work gets noticed. It also means you’re not just taking my word for it that the creative is good.
AMA-OKC Marketini Award for Social Media
Gold and Silver National Mature Media Awards
High Times “Editor for a Day” – 1st place international editorial competition
Internationally published magazine contributor and former Associate Editor
Underneath the creative, I’m a strategy-and-systems nerd. I care that the ideas are smart, the execution is solid, and the data makes sense.
MBA, Haile College of Business (NKU), top of class; focus on marketing, innovation & global remote leadership
BA in Journalism & Mass Communication (Professional Writing) + Sociology minor
HubSpot certified (Marketing, Sales, Inbound) and Google Analytics GA4 certified
Hands-on experience with SEO/AIO/GEO, email, social, content, web, and paid media across multiple industries.
The KCB Creative Difference
Work Directly With Our Expert & Founder
Our founder works with every client, so you get direct access to the expert. No junior staff and no bottlenecks caused by middlemen disguised as your "dedicated agent."
Your Team Built Around Your Goals
We don’t have a one size fits all team because there are no one-size fits all brands. Instead, we build bespoke teams of expert marketing craftspeople around our clients’ goals, so you get the right team for your project, every time.
Inclusive, Fully-Remote, Worldwide.
We’re inclusive and fully remote, serving brands and partnering with creators around the world. We go beyond borders to bring together the best of the best, to create meaningful work that transcends difference.
Our Values
Stay Curious and Creative
We are storytellers. We work in a variety of mediums and are driven by curiosity and a need to create.
Open, Honest Communication
We believe trust is earned through honest actions and communication. We will not shy away from the truth, even when it's difficult.
The Key is Collaboration
We collaborate openly, work as a team, and use our differences to deliver meaningful work that is human and effective.
Celebrate Diversity
We work across borders, oceans, and cultures. We do not appropriate, instead we team up with experts who are native to the audience culture.
Work that Wows!
Our goal is simple. We strive to give all our clients a 5 star end-to-end experience with results people won't stop raving about.
Internal Note: As people sign on to be contributors, we can add a photo and bio for them in this section.
- “How We Work” or “Our Approach”
- Design: Video embed: —- storyboard a short video to visually explain the copy below. Similar to that guy who did the whole rebrand for Cracker Barrel.
- H2: Our Approach
Copy: Nothing we do is basic. We are a story-first agency, creating consistent storylines over time using creative techniques in a variety of mediums to bring your brand story to life.
- Section 4: Brand Journey Timeline —- add later in phase 2
- Design: Use a full-width image background – The design, made in Adobe, will feature the white brick wall background, with the logo painted on the wall, paint dripping from the logo to make the hash marks for the timeline. Use neon brand colors for paint drips and timeline text. Leave space at the top left of the wall image for the section’s H2 Text Overlay.
- Brand journey copy:
- 2009 – Kaylee wins international writing competition and becomes Honorary Editor of High Times Magazine.
- 2010 – 2015 – Kaylee branches out into PR, event management, and magazine publishing.
- 2014 – As Associate Editor and publication manager for LIFE Senior Services’ Vintage Guide to Housing & Services, Kaylee’s issue takes Gold in the National Mature Media Awards.
- 2016 to 2020 – Kaylee continues to develop her craft and adds expertise to her resume in inbound marketing, email automation, social media management, content management, marketing, and event marketing.
- 2019 – Kaylee’s Instagram campaign for Dental Depot wins AMA-OKC Marketini Social Media Award.
- 2020 –
- H2: Our Brand’s Journey
- Transition: Paralax